Integrated Marketing Specialist

Overview

The Integrated Marketing Specialist for HEYDUDE supports the development and execution of seasonal product marketing strategies and integrated brand campaigns. Reporting to the Brand Marketing Manager and partnering across Brand Marketing, Category Management, Product, Creative, and marketing channels, this role ensures product information, positioning, and consumer storytelling are accurate, cohesive, and delivered consistently across the full marketing funnel.

What You'll Do

• Support the Brand Marketing team in the execution of key integrated marketing initiatives, seasonal priorities, and cross-functional projects.
• Partner with the Brand Marketing Manager to manage product marketing efforts and ensure product information is accurate and current within the product management system.
• Drive clear communication of product and marketing strategies across the brand to align global positioning, objectives, and consumer messaging.
• Serve as the liaison between the PLM and Marketing teams, translating product information into actionable marketing inputs.
• Lead the development of seasonal product positioning and storytelling in partnership with Product, Category Management, Creative, and channel teams.
• Conduct marketing and consumer research to inform seasonal strategy, campaign briefs, and culturally relevant brand activation.
• Coordinate product seeding requests and organize seasonal footwear samples, ensuring cross-functional teams order against key product stories and timelines.
• Create executive-level campaign summary decks and provide flexible support for priority Brand Marketing projects and deliverables.

What You'll Bring to the Table

• Bachelor’s degree in marketing, business, communications, or a related field, or an equivalent combination of education and relevant experience.
• Minimum 4 years of experience in the footwear or apparel industry, specifically within product marketing or brand marketing.
•  Experience working for a major national brand; international marketing experience is preferred.
• Strong understanding of the footwear industry, product marketing processes, and integrated brand storytelling across the marketing funnel.
• Deep connection to pop culture, consumer trends, and the cultural moments that shape brand relevance.
• Excellent written and verbal communication skills, with the ability to create clear, executive-ready presentations and campaign materials.
• Highly collaborative and effective in cross-functional environments, with strong relationship-building and stakeholder management skills.
• Demonstrated ability to prioritize, manage deadlines, operate with urgency, and adapt quickly in a fast-paced and changing environment; some travel may be required.

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