General Manager, HEYDUDE Global Commercial Leadership
Westwood, MA, US, 02090
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The General Manager, HEYDUDE Global Commercial Leadership is responsible for leading the brand's commercial strategy, revenue performance, and channel profitability across wholesale, digital, and retail. Reporting to the HEYDUDE Brand President, this leader will drive sustainable growth, strengthen strategic customer partnerships, and deliver North America revenue, gross margin, and market-share objectives while ensuring a consistent and compelling consumer experience. This leader will bring a strong understanding of the North American consumer, customer, and competitive landscape, using data and insights to identify growth opportunities, improve commercial effectiveness, and strengthen HEYDUDE's position in the market.
What You'll Do
- Own North America revenue and gross margin performance across wholesale, digital, and retail, ensuring disciplined management of channel profitability, pricing, promotions, customer investments, and inventory productivity
- Lead the North America wholesale, digital, and retail organizations, establishing clear priorities and accountability for commercial performance, customer growth, and disciplined execution
- Build and deepen strategic customer partnerships, identifying opportunities to expand distribution, strengthen productivity, improve marketplace presentation, and create mutual long-term value
- Drive an integrated channel strategy across wholesale, digital, and retail to optimize channel roles, pricing, promotions, marketplace execution, and the overall consumer experience
- Own the commercial planning process, working with Finance, Planning, Product, Merchandising, Marketing, and Supply Chain to translate growth priorities into revenue forecasts, seasonal plans, channel strategies, and investment decisions
- Use consumer, customer, marketplace, and performance insights to identify growth opportunities, anticipate changes in demand, and make timely decisions that improve revenue, margin, and channel productivity
- Champion commercial excellence by strengthening sales capabilities, customer segmentation, account planning, retail productivity, performance management, forecasting discipline, and data-driven decision-making
- Build and lead a high-performing commercial organization across wholesale, digital, and retail, developing talent, creating clarity and accountability, and fostering a consumer-focused, collaborative, and fast-moving culture
What You'll Bring to the Table
- Bachelor's degree in business, marketing, finance, or a related field, or equivalent relevant experience; an MBA or advanced degree is preferred
- 15+ years of progressive commercial, sales, retail, digital, or general management experience within footwear, apparel, retail, or a similarly scaled consumer business
- 10+ years of senior leadership experience, including responsibility for leading sizable commercial teams and delivering results through cross-functional partnerships
- Proven success leading a North America commercial organization with significant wholesale, digital, and retail complexity
- Deep expertise in strategic account management, customer development, retail operations, channel strategy, commercial planning, and go-to-market execution
- Strong commercial and financial acumen, with demonstrated experience delivering revenue, margin, market-share, and profitability objectives
- Strong understanding of the North American consumer, customer, and competitive landscape, with the ability to translate marketplace insights into commercial action
- Collaborative and empowering leadership style, with a track record of building strong teams, developing talent, influencing senior stakeholders, and creating accountability for results
#Heydude
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: General Manager, HEYDUDE Global Commercial Leadership
Salary or Pay Range: $490,000 - $525,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This organization participates in E-Verify.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Boston