Sr. Manager Global Brand Marketing Culture & Experiences
Broomfield, CO, US, 80021
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The Sr. Manager Global Brand Marketing Culture & Experiences is responsible for driving the global strategy for how Crocs builds cultural relevance and consumer connection through proprietary brand IP, entertainment, and experiences. With Niles as a flagship platform, this leader will build a scalable portfolio of distinctive cultural programs, set long-term direction and investment priorities, and align global and regional teams around a clear vision that strengthens brand equity and business impact.
What You'll Do
- Define the global vision and multi-year roadmap for Brand Culture & Experiences, establishing the role of proprietary IP, entertainment, and experiences within Crocs’ broader brand strategy.
- Lead the evolution of Niles as an enduring global brand asset, setting strategic direction for character development, storytelling, partnerships, physical appearances, and market activation.
- Build and manage a portfolio of scalable cultural and experiential platforms that strengthen brand equity, deepen fan connection, and create distinctive reasons for Crocs to show up in culture.
- Set priorities, investment recommendations, success measures, and governance across the portfolio; own the budget and agency ecosystem and make clear trade-offs based on brand and business impact.
- Align Global Creative, Social, Communications, Coordinated Marketing, Partnerships, regional teams, and external collaborators around shared strategies, standards, achievements, and decision rights.
- Advise and influence senior leadership through executive-ready strategies, arguments, performance narratives, and recommendations that connect cultural opportunity to enterprise priorities.
- Establish the operating model and brand standards required to scale programs globally, including IP stewardship, partner governance, talent and performer protocols, risk management, and consistent experience quality.
- Build and lead a high-performing capability, developing internal talent and external partnerships while fostering decisive, collaborative, and accountable ways of working.
- This role will establish Brand Culture & Experiences as a strategic global capability, transforming Niles and future Crocs-owned platforms into distinctive assets that compound cultural relevance, fan connection, and long-term brand value.
What You'll Bring to the Table
- Bachelor's degree in marketing, brand strategy, communications, entertainment, or a related field, or equivalent relevant experience.
- 8+ years of progressive experience in brand marketing, cultural marketing, entertainment, experiential marketing, partnerships, or IP development within a global consumer brand or adjacent industry.
- Demonstrated success building and scaling a significant brand platform, character, franchise, cultural program, or experiential portfolio across markets and channels.
- Proven ability to define multi-year strategy, translate ambition into focused investment priorities, and lead integrated plans from concept through measurable impact.
- Executive-level communication and influence skills, with experience building alignment and driving decisions across senior leaders, global functions, and regional teams.
- Experience leading and developing talent, managing complex agency and production ecosystems, and overseeing significant budgets and concurrent global workstreams.
- Strong understanding of contemporary culture, entertainment, consumer experiences, and brand IP, paired with sound judgment on brand stewardship and reputational risk.
- Enterprise-minded, collaborative, and decisive leadership style, with the ability to navigate ambiguity, challenge constructively, and build scalable capabilities in a fast-paced
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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Manager Global Brand Marketing Culture & Experiences
Salary or Pay Range: $125,000 - $135,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This organization participates in E-Verify.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver