Sr. Manager, DTC Commerce Product

Overview

The Senior Manager, DTC Commerce Product at Crocs, Inc. is responsible for defining and executing the product vision, strategy, roadmaps, and measurable outcomes for retail and digital commerce products that power Crocs and HEYDUDE’s global direct-to-consumer experiences. Reporting to the Director, Global Retail Systems, this role leads a portfolio spanning retail point-of-sale, ecommerce platforms, payments, fulfillment, omnichannel capabilities, promotions, and related commerce products, while aligning priorities with the broader DTC product strategy. This role is critical to future-proofing Crocs’ commerce ecosystem and scaling core platforms that support business growth, operational excellence, and connected consumer experiences across stores and digital channels. This role puts consumers and end users at the center of decisions, partners across Retail, Digital, Marketing, Finance, Supply Chain, Product, and Technology teams to deliver connected and scalable commerce experiences and leads a small team of product professionals responsible for assigned products and capabilities.

What You'll Do

• Define and execute the vision, strategy, objectives, and integrated roadmap for Direct-To-Consumer (DTC) Commerce Products, aligning investments and priorities to enterprise strategy, brand objectives, regional needs, and measurable business outcomes.
• Lead strategic commerce initiatives, including global point-of-sale modernization and ecommerce and omnichannel transformation, ensuring business readiness, adoption, scalability, and long-term value realization.
• Own the product portfolio lifecycle across POS, ecommerce, payments, fulfillment, omnichannel, promotions, and composable commerce technologies, including discovery, prioritization, business cases, investment recommendations, and roadmap decisions.
• Championing a consumer-obsessed product mindset by leveraging consumer feedback, store associate insights, journey analytics, operational data, and market signals to guide decisions and continuously improve commerce experiences and performance through DTC platforms.
• Partner with global and regional stakeholders to identify and validate opportunities, define use cases, translate business needs into clear product outcomes and requirements, establish success metrics, and ensure investments deliver measurable consumer, operational, and commercial value.
• Lead cross-functional product execution across the full product lifecycle, partnering with Engineering, Architecture, Security, Data, Delivery, Service Management, and peer DTC product teams to deliver secure, scalable, resilient commerce capabilities, while managing dependencies across stores and digital channels, balancing near-term business priorities with platform health, operational stability, and long-term scalability.
• Communicate product strategy, priorities, performance, risks, dependencies, and decisions clearly with DTC Product leadership, senior stakeholders, and cross-functional partners, translating technical concepts and tradeoffs into business-impact language.
• Lead, coach, and develop a team of Product Managers, Product Owners, and/or Product Analysts by setting clear objectives, guiding prioritization, delegating ownership, allocating resources across product initiatives, and creating growth opportunities, while managing technology vendors and implementation partners, aligning roadmaps, influencing enhancements, monitoring commitments, and fostering a culture of accountability, collaboration, innovation, and continuous improvement

What You'll Bring to the Table

• Bachelor’s degree or equivalent experience in Business, Marketing, Information Technology, Computer Science, Engineering, or a related field.
• 9+ years of digital product management, ecommerce, retail technology, enterprise applications, or related experience, including 3+ years leading, coaching, or developing others.
• Demonstrated success defining product strategy, leading multi-year roadmaps, facilitating investment tradeoffs, and delivering measurable consumer and business outcomes across the product lifecycle.
• Experience owning or supporting consumer commerce products and platforms such as ecommerce, retail point-of-sale, payments, fulfillment, omnichannel capabilities, promotions, inventory visibility, returns, or sales audit.
• Proven ability to lead through influence, align senior stakeholders, cross-functional delivery teams, peer product leaders, regional partners, and vendors, while translating complex technical concepts into business-focused outcomes.
• Experience working with global and regional stakeholders while navigating country-specific business, regulatory, fiscal, payment, language, and integration requirements.
• Strong understanding of product discovery, requirements and use-case validation, prioritization, Agile product development, business case development, adoption planning, product analytics, APIs, integrations, data flows, nonfunctional requirements, and modern composable commerce ecosystems including ecommerce, order management, and omnichannel platforms.
• Demonstrated ability to solve complex business and technology challenges, drive operational efficiency and business value, and communicate effectively in a consumer-centric, data-informed, and commercially minded manner within a fast-paced global environment; experience in retail operations, ecommerce, store management, or other consumer-facing business environments preferred.

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